Free Marketing-Cloud-Email-Specialist Exam Braindumps

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

1. A. Opting customers in automatically
2. B. Personalized recommendations
3. C. Sending multiple emails in one day
4. D. Preventing customers from opting out

Correct Answer: B

A company has one million subscribers. The company has a Masterdata extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

1. A. A scheduled automation to import a file containing all of their subscribers.
2. B. A scheduled automation to import a nightly file of updated or changed records.
3. C. A scheduled automation to occur every 15 minutes to ensure the datais current.
4. D. A file drop automation to execute an import every time a record is updated or added.

Correct Answer: D

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

1. A. Customer ID is Primary Key and relates to Subscriber Key
2. B. Email Address is Primary Key and relates to SubscriberID
3. C. Customer ID is Primary Key and relates to Subscriber ID
4. D. Email Address is Primary Key and relates to Subscriber Key

Correct Answer: A

A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during the testing process?

1. A. Create a version of the email that does not include the unsubscribe link.
2. B. Deselect the option to Enable System Generated Links in the Test Send.
3. C. Send to a Test Data Extension via the Send Flow.
4. D. Send the marketing team a link to the Subscriber Preview of the email.

Correct Answer: C

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

1. A. Responsive Design
2. B. Desktop-centnc Design
3. C. Static Design
4. D. Mobile-aware Design

Correct Answer: D