Free Marketing-Cloud-Email-Specialist Exam Braindumps

Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

1. A. AMPscript
2. B. Measures
3. C. Query Activities
4. D. Data Filters

Correct Answer: D

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

1. A. Split the audience equally and configure a holdback population for a control.
2. B. Split the audience equally and automatically choose the winning path based on Open Rate.
3. C. Split the audience equally and wait at least seven days to select a winner.
4. D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Correct Answer: BD

How are the test audiences for an A/B test selected? (Choose 2)

1. A. The testadministrator chooses which subscribers to place in each audience
2. B. The system automatically uses 15% of the population for each audience
3. C. The system randomly places target subscribers into the selected audiences
4. D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Correct Answer: CD

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

1. A. Delivery Profile
2. B. Send Definition
3. C. Send Classification
4. D. Sender Profile

Correct Answer: A

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account.How should the marketer share these assets?

1. A. Individually share each asset with the other business unit in Content Builder.
2. B. Move the content into the Shared Content folder in Content Builder.
3. C. Create and share a new folder for the assets in Content Builder.
4. D. Switch to Classic Content to move the assets into the Shared Content folder.

Correct Answer: B