Free Marketing-Cloud-Email-Specialist Exam Braindumps

How is Primary Key used?

1. A. Primary Key is used when defining a Send Relationship
2. B. Primary Key is the unique value to identify a subscriber
3. C. Primary Key identifies a row or a field in a data extension as unique
4. D. Primary Key prevents data from being overwritten in a data extension

Correct Answer: C

Northern Trail Outfitters (NTO) is currently sending out a single welcomeemail when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

1. A. A series of A/B tests to determine the number of emails.
2. B. Automation Studio with three separate Welcome automations.
3. C. Journey Builder using a Random Split with three branches.
4. D. Journey Builder using a Decision Split with three branches.

Correct Answer: C

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action.The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customerstill has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants toautomate sending the emails. Which process could the bank use?

1. A. Use Query Activities
2. B. Use Drag and Drop Segmentation to create data filters
3. C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and useFilter activities
4. D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Correct Answer: CD

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

1. A. SQL Query Activity
2. B. Segment Activity
3. C. Filter Activity
4. D. Data Extract Activity

Correct Answer: AC

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

1. A. Any Mailing Address
2. B. Physical Mailing Address
3. C. A way to Unsubscribe
4. D. Alink to the sender's website

Correct Answer: BC