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QUESTION 51

- (Topic 1)
Which of the following customer relationship management activities most appropriately is used for revenue generation?

  1. A. Generating customer leads
  2. B. Generating graphic sales models
  3. C. Measuring customer preferences
  4. D. Identifying customer margins

Correct Answer: A

QUESTION 52

- (Topic 2)
Benchmarking a firm's performance against industry competitors is most valuable because it can reveal:

  1. A. a competitor's manufacturing processes.
  2. B. a firm's leadership ranking relative to industry peers.
  3. C. which processes require improvement.
  4. D. that no further improvement is possible.

Correct Answer: C

QUESTION 53

- (Topic 3)
A company uses cash-to-cash cycle time to assess how long it takes from:

  1. A. receiving inventory from the supplier to paying the invoice from the supplier.
  2. B. receiving inventory from the supplier to invoicing the customer.
  3. C. paying the supplier for inventory received to receiving payment from the customer.
  4. D. invoicing a customer to receiving payment from the customer.

Correct Answer: C

QUESTION 54

- (Topic 3)
Which of the following outcomes is an advantage of automating the request-for-quote process?

  1. A. Reducing cycle time
  2. B. Disposing of excess inventories
  3. C. Centralization of product service content
  4. D. Enabling contract management

Correct Answer: A

QUESTION 55

- (Topic 3)
A manufacturer's inventory levels are growing and service levels are dropping. Which of the following supply chain strategies is most appropriate to reduce inventory and improve service?

  1. A. Increase the safety stockon all items.
  2. B. Reduce the setup time.
  3. C. Optimize the total cost.
  4. D. Implement batch operations.

Correct Answer: B

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